It’s more important than ever for tourism boards to diversify their media strategy to reach prospective travelers before they decide where to go. This can be achieved in many ways, including the use of high-impact creative that emphasizes the location’s unique capabilities such as a rich historic culture. Tourism boards can also leverage a moment-based messaging strategy to steer visiting consumers toward specific attractions and locations. Other media strategies that tourism boards can leverage to attract visitors are outlined in this report.

In this report, you will learn:

Where people primarily get their travel inspiration from

How far in advance travelers select a destination

Which channels travelers use to make their bookings

Which factors travelers value most on a travel resource website

The role tourism board websites play when fuelling itinerary planning

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