Shoppers are looking forward to getting together and celebrating several major sporting events in the first half of 2023, including March Madness. College basketball captivates the country with millions of people tuning in each year. Inspire consumers to purchase the products they need as they prepare for game day celebrations.

In this guide, you will learn:

Why it’s essential to engage consumers across multiple screens and channels, including social

Which moments before, during and after the game consumers will be most receptive to your brand’s message

How creative units can build excitement with dynamic countdowns to the game, live game updates and shopping call-to-actions