U.S. consumers are reconsidering the true value of “convenience” and brands at c-stores must work harder to meet their consumers’ need for quality at an affordable price. This playbook provides insight into the modern c-store shopper and recommendations to activate digital strategies to increase awareness, consideration and purchase of your products at c-stores.


This playbook provides:

  • An overview of the c-store landscape and consumer motivations for shopping
  • An audience spotlight on Gen Zs and their love for c-stores
  • A look at the relationship between road trips and c-stores