U.S. consumers are reconsidering the true value of “convenience” and brands at c-stores must work harder to meet their consumers’ need for quality at an affordable price. This playbook provides insight into the modern c-store shopper and recommendations to activate digital strategies to increase awareness, consideration and purchase of your products at c-stores.

Why?

This playbook provides:

• An overview of the c-store landscape and consumer motivations for shopping
• An audience spotlight on Gen Zs and their love for c-stores
• A look at the relationship between road trips and c-stores

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