With fall football prompting over 75% of the US population to spend on food, beverages, and supplies for tailgates and watch parties, it is a season that brands need to rally around. Ahead of kicking off the fall sports season, build your game plan to reach fans wherever they may be.
In our 2023 Fall Football Guide, learn the trends shaping fall sports shopping, and the 5 strategic plays you can make to win your share of the spend.
What you need to know about the season:
Play Nice on the CTV Device
65% of CTV viewers find targeted advertisements improve their viewing experience. Reach TV fans with relevant messages at the perfect moment with creative that optimizes before, during and after the game.
Don’t Risk a Turnover
88% of shoppers will consider switching brands when making purchases for game day celebrations, thanks to rising prices. Before that brutal decision is made, incorporate offers in your media, engaging your shopper in ways that add value and reduce stress at the shelf.
Social is the MVP
89% of shoppers follow their favorite teams and players on social media. Many of them are fans of collegiate football, widening the pool of potential player-creators you can leverage to engage and inspire. Engage college athlete creators — who boast high engagement rates and allow you to reach audiences you wouldn’t otherwise connect with — to boost brand awareness and drive purchase.
Download the 2023 Fall Football Guide
to learn how fans plan to shop this year and how to best reach them all season long.
