The global automotive category is in a state of transition. From an increased commitment to sustainability to new emerging customers, automotive brands have many opportunities to drive this category forward. There are also many challenges.

Two years into the pandemic, the automotive category is still navigating the difficulty of replenishing supply while tailoring future transportation to consumers’ desires and evolving behaviors.

Aki investigates the evolution of automotive consumer trends and how to effectively market during this tide of change.

In this playbook, you will learn:

  1. How the auto buyer’s journey has evolved
  2. What motivates a consumer to buy from a specific brand
  3. How to deliver an effective personalized advertising experience