Whether it’s for the game plays, the commercials or the halftime show, millions of people will be tuned in for the big game in February. According to the NRF, 15% of people plan to throw a party and 20% of people plan to attend a party. People that watch the big game will spend an average of $78.92 and 79% of this spend will be on food and beverages. There’s a massive opportunity for brands to reach audiences leading up to the big game with dynamically personalized messaging.

In this guide, you will learn:

  1. Which devices people will turn to when watching the big game
  2. How creative units can build excitement with dynamic countdowns to the game, live game updates and shopping call-to-actions
  3. Which audiences brands should be reaching before, during and after the game