Download the report to take your understanding of receptivity to a new level by exploring the impact of Artificial Intelligence (AI) in advertising.

The adoption of ChatGPT and other generative AI technologies has sparked concerns about the potential displacement of human creativity and services, particularly in industries like marketing and advertising. This report explores how founded these fears are.

Aki surveyed more than 1,000 U.S. adults to understand their perspectives (and fears) related to AI. Then, we put those fears to the test in an advertising receptivity survey to see how people reacted to advertisements featuring human-only copy production, AI-only copy production, and hybrid AI copy edited by a human. 

Finally, we wanted to break down the concept of receptivity by identifying which variables in a live campaign impact audience receptivity most. To do so, we conducted a receptivity analysis of a random sample of impressions from all Aki campaigns. We used our MomentsAI algorithm to analyze metadata about every single. The model sorted through the data and broke down receptivity into each variable part, which then allowed us to understand the impact of isolated variables.

The results across each survey and study were surprising.

This report includes:
  • Market Research: Consumer Sentiment Toward AI
  • Audience Study: The Impact of AI on Audience Receptivity
  • Campaign Analysis: Breaking Down Receptivity

Findings from this report have been featured in several publications, including: