Whether it’s for adventure, leisure, family time, or a solo trip, there are many reasons why people book a cruise. It’s important for marketers to understand these motivations and connect the brand’s messaging with what people are seeking from each trip. 

Download this playbook to learn valuable insights and strategies on how to effectively communicate your brand’s unique offerings and how to create compelling narratives that resonate with cruise customers.

This playbook provides:
  • An overview of who is cruising and why
  • Insight into when and how people are booking cruises
  • A look at what the cruising experience is like and how to reach these consumers before they set sail