Ahead of football’s most watched event in February, consumer spending for game day celebrations will exceed $17.3B. With February’s primetime event being the biggest entertainment day of the year, brands have the opportunity to engage shoppers and inspire purchases before, during, and after the game – on and off the big screen.
Two Screens for the Win
Big Game viewership will see a 10% YOY increase. Engage and inspire shoppers across devices by learning which channels they’re using, and for what reasons. As fans stream, multitask, and engage across screens and platforms, reach audiences with personalized creative delivered at receptive moments.
Consumer Spending Reaches a 142% Increase
Even in the midst of the economic downturn, the majority of viewers will spend over $300 each between food, beverages, and supplies — making the Big Game a prime opportunity for brands.
Tailor messaging and creative based on key audience segments to increase the likelihood that each shopper is inspired to purchase.
Discounts are Decision-Makers
With the majority of viewers being swayed by discounts and promotions, brands can appeal to fans of all ages and demographics by pairing media with promotions that are valid on or near gameday. Deliver coupons when shoppers are in or near stores to increase traffic and drive offer redemption.
What You’ll Learn From This Guide:
- How viewers plan to tune into the game
- What they are buying for their celebrations
- When consumers will purchase and plan their shopping trips
