Download the report to take your understanding of receptivity to a new level by exploring the impact of Artificial Intelligence (AI) in advertising.
The adoption of ChatGPT and other generative AI technologies has sparked concerns about the potential displacement of human creativity and services, particularly in industries like marketing and advertising. This report explores how founded these fears are.
Aki surveyed more than 1,000 U.S. adults to understand their perspectives (and fears) related to AI. Then, we put those fears to the test in an advertising receptivity survey to see how people reacted to advertisements featuring human-only copy production, AI-only copy production, and hybrid AI copy edited by a human. The results were surprising.
This report includes:
- Market Research: Consumer Sentiment Toward AI
- Audience Study: The Impact of AI on Audience Receptivity
- Key Takeaways: What This Means fr Advertisers
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