We’re living in the era of personalization, in which consumers expect everything from their music playlists to their morning coffees to be customized precisely to their liking. The implications of this individualized consumer mindset have upended the automotive industry over the past decade, from both a product and messaging standpoint—and what we’ve seen to date is just the beginning.

Personalization affects the entirety of the automotive industry, from manufacturing to marketing.

Finding the moments that will impact decision-making and reaching people across multiple environments is essential to effective automotive marketing in the era of personalization. Today’s automotive buyers want to be recognized as the unique individuals they are. If brands fail to acknowledge these personalization expectations early in the journey, they’ll be missing deeper connections — and conversions — further down the line.

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