Marketers: Curious how Covid-19 will impact summer travel, back to school and Holiday? The third edition of Aki’s New World Playbook helps marketers plan for the rest of 2020 with 2H consumer predictions informed by expert opinion, consumer surveys and interviews with marketing leaders.
Download the playbook to learn:
- Consumer insight including their current sentiments toward air travel, back to school, holiday spending and beloved traditions – like summer barbecuing and trick or treating – due to the pandemic.
- What to expect for Father’s Day, Summer Holidays, Back to School, Halloween, Thanksgiving, Black Friday and Winter Holidays, as informed by consumer surveys and interviews with senior marketers specializing in CPG, Shopper Marketing, Retail and Auto.
- Media and creative recommendations for tentpole events through 2020.
- Action steps to make the rest of your 2020 marketing plan “pandemic-proof”
If you missed the first two New World Playbooks, this is where you can find them: