Consumer perspective on pandemic-themed ads, quarantine and more

At Aki, we regularly connect our brand advertising partners with fresh consumer insights. Recently, marketing leaders from CPG, Retail, Finance and Healthcare shared their top questions with us. We aggregated these questions into the Consumer Insights Survey Q2 2020 study, surveying 1,000 US-census balanced adults.

Download the study to learn about recent shifts in shopping behavior, sentiment toward pandemic-themed advertising messages, the “silver linings” of quarantine, ad efficacy and ad recall.