You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention.

As 2023’s economic climate shifts and Gen Z’s spending power grows, brands will need to adapt and harness the loyalty-building power of NFTs, the increasing relevance of the metaverse and the untapped potential of AI. Marketing leaders should keep a close eye on these trends and consider how they can be incorporated into their strategies in order to capitalize on the top advertising technology innovation expected for the year ahead.

Read more in Advertising Week >