Mobile Ad Context Report 2019
As more media time moves to mobile devices, brands are under pressure to shift more marketing dollars to smartphones and tablets. To help brands understand how to maximize the impact of mobile campaigns, we surveyed consumers to find which variables have the greatest impact on their likelihood to engage with an ad.
Download the report today to:
Learn how app, environment and mental context influence ad receptivity.
Discover how contextual influence vary across verticals, with recommended combinations.
Gain insight into the perception of ad quality, impact and relevance for free and paid apps.