Google Chrome announced it will delay third-party cookie deprecation until 2024. It’s the second time that the tech giant has extended its timeline for eliminating the tracking technology.

The marketing, media and publishing space is ablaze a day after Google for the second time said it will postpone Chrome’s moratorium on third-party cookies. The Drum quizzed industry leaders and analysts on what the move means for data brokering and the future of digital advertising.

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