Critics have ridiculed the plethora of emails stressing corporate values. But consumers may have viewed them more favorably than we thought.

A staggering 80% of consumers recall seeing an ad with COVID-19 messaging. And 84% of those came away with either a better opinion of the brand, or did not change their view, according to Consumer Insight Survey Q2 2020, a new study from AKI Technologies, working with TapResearch.

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