Family Dollar is leveraging artificial intelligence (AI) to maximize the effectiveness of its ad campaigns. The discount retailer, which is part of Dollar Tree, has built on the success of its Chesapeake Media Group third-party digital ad network to bolster its advertising performance.

In an exclusive interview with Chain Store Age, Bridget Cusick, creative director at Family Dollar, explained how the discount retailer is using AI technology to tailor its virtual circular ads to individual customers at precise moments.

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