The Path to Purchase Institute has named the winners of its inaugural OmniShopper Awards, the first and only recognition program designed to honor excellence in shopper engagement across the entire path to purchase.

Much like the Institute’s now-retired Design of the Times Awards, which ran for the last 26 years, the new program recognizes and shines a spotlight on in-store marketing in all its forms, such as newer tools like retail media and direct-to-consumer sales as well as traditional methods like in-store displays.

Read more in PathtoPurchaseIQ >