Summary
Get up to speed on consumer behavior and commerce demands and expectations.
Where
360 Madison Ave, New York, NY
When
February 28 - 29, 2024
Join us at Commerceweek where we’ll explore the internal skills, capabilities and investment necessary now to deliver the best brand commerce experiences across a digital ecosystem, as well as the role of creativity—in all of its definitions—in selling effectively and consistently, tapping into consumer and customer proclivities and priorities through powerful data analytics.
Join our workshop
on Wednesday, February 28 from 11:10-11:40 AM
Join our in-person workshop session where you’ll hear from Jay Picconatto, VP of Advanced Marketing Solutions at General Mills who will share how to create a durable defensible positioning strategy. Jay will be joined by Risa Crandall, SVP of CPG Strategy and Sales at Aki Technologies who will share how to foster agility with the best use of personalization.
Discover how General Mills has modernized marketing approaches across its 45+ brands by mastering data-driven marketing and adapting media to the moment.
Risa Crandall
SVP of CPG Strategy and Sales
Jay Picconatto
VP of Advanced Marketing Solutions
Meet our team
Schedule time in advance to meet with our CPG and BevAlc experts.
Cristina Costa
Senior Sales Director, CPG & BevAlc
Emily Jacob
Senior Account Executive
Caitlin Pearson
Sr. Director, Digital Strategy
Adam Treiber
Senior Sales Director
Risa Crandall
SVP of CPG Strategy and Sales