The Path to Purchase Institute has revealed the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

This year’s program expanded to incorporate additional awards categories that more accurately illustrate the vital role women play throughout the industry. The changes helped attract a record number of entries representing the broadest and deepest pool of nominees in the program’s history.

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