Alvaro’s long history of mobile advertising innovation begins with Greystripe, where, as part of the executive team, he built the largest ad-supported distribution network for games and apps (pre-App Store) and created the first mobile indirect sales strategy leading to the company’s acquisition by Valueclick. He then joined Mobile Theory as COO, which was acquired by Opera Software, after which he served as COO of Global Ad Services for Opera Mediaworks. Alvaro began his career as a management consultant, working with world-class media and telecom companies for Monitor Group. He holds a degree in Engineering.