Brands have long relied on TV to build awareness and influence purchases. But, in recent years, as DVRs, streaming apps and on-demand content have taken hold, audiences have fragmented. Sure, many are still viewing TV in those evening hours, but they might be catching up on something DVR’d earlier in the day, or getting spooked by the latest Black Mirror on Netflix.
Certain appliance investments, like that zucchini shredder, may be driven impulse. But then there are other, bigger-ticket purchases—the new dishwasher, the dryer or that smart refrigerator—that warrant more planning. How do advertisers reach consumers during these critical moments of research, consideration and purchase? Introducing Aki’s Appliance Shopping Moments.
Smartphones serve an array of purposes, but one of the most enjoyable is gaming. These handy devices have turned average consumers into casual gamers and casual gamers into hardcore players. Advertisers that want to reach these gamers can advertise on game apps, but there’s another, perhaps less disruptive approach to gamer engagement: Aki’s Gamer Moments targeting.
Meal time means different things to different people—for some, it’s an elaborate process of research, planning, preparation and execution. For others, it’s a quick trip to the microwave or a visit to the latest online delivery service. Either way, those meal planning moments represent an opportunity for advertisers. That’s why Aki created Mealtime Moments.
Birthdays, anniversaries, graduations, holidays, retirement, professional milestones, award shows, sports events… Though parties come in all shapes and sizes, they’ll always have at least one person organizing them. So how do brands make sure they’re products are top-of-mind for the big event? Enter the Party Planning Moment.