Consumers have shifted priorities, adjusted their preferences and changed their shopping behaviors over the past couple of years. Prior to the pandemic, 45% of consumers in the U.S. didn’t know that alcohol delivery was legal. Today, online alcohol sales have exceeded over $6B. The new way to buy alcohol has resulted in the emergence of new tastes.

Download Aki’s “New World, New Tastes” playbook to discover recent trends within various adult beverage categories including spirits, wine, beer and hard seltzer.

In this playbook, you will learn:

Which categories are experiencing the largest shifts

Why brands should adapt to address these new and lasting behaviors

How to reach adult beverage consumers with action-inspiring messaging, during receptive moments