Aki’s Afternoon Pick-Me-Up Strategy Drives In-Store Traffic for Major QSR Coffee Chain

This multinational coffee and QSR company wanted to drive awareness of its new cold brew flavor through contextual relevancy with the goal of driving in-store traffic during the 2-6pm timeframe. In order to appeal to growing consumer demand for cold brew, the brand wanted to reach “switchers” and “loyalists” with their targeting strategy.

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