We welcome the movement to provide opt-in (vs. opt-out) consent for users of Apple’s ad-supported apps.
Furthermore, these changes will not negatively impact campaigns running with Aki because our approach is not reliant on PII.
As deterministic data diminishes, Aki is poised for the industry’s shift to probabilistic thanks to our PII-independent approach better known as Moments—our core offering since 2015.
In fact, Aki is our clients’ competitive advantage over those who use deterministic-reliant solutions because of our proprietary machine learning module, which ingests billions of points of campaign metadata across millions of audience actions. This data is the primary ingredient of our Moments, and does not rely on personally identifiable information, or Apple’s identifiers.
“We feel confident that we’re prepared for the app tracking transparency coming with Apple’s iOS 14.5 – the office hours session Aki held with our team gave us an additional layer of reassurance that our campaigns are secure.”
“Partners like Aki understand that great marketing technology offers a competitive advantage in today’s fast-paced marketing landscape. I favor technology partners who expertly navigate ongoing privacy changes in the way that Aki does with their leadership and technology.”