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Scott Swanson speaks to Startup Info on how the company is advancing moment marketing technology to deliver superior customer experience and how the company came to be.

Now that retail stores and points of interest are reopening across the US, there’s a re-emerging awareness of the need for proper foot traffic attribution. Brands have new Covid-inspired shopping behavior to navigate.

Smartphones have created a marketing platform that can be even more immersive than website advertising. Bank and credit union spending is up on this booming channel as Americans live on their devices more than ever. But mobile marketing budgets can be money to burn.

How a typical sales team has had to pivot during the Covid-19 crisis? What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions? What can salespeople do differently to help them overcome struggles related to Covid-19?

In these extraordinary days of COVID-19, long-term planning for marketing campaigns feels like flying blind. While we will eventually return to varying degrees of “normal,” we expect some changes to stick.

Aki Technologies and TapResearch released the Consumer Insight Survey Q2 2020, which revealed that nearly half of consumers are watching more TV during the COVID-19 crisis, while 38% are looking at more content on their phones and 36% are playing more games.

I’m talking with my fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business. Today I had the pleasure of talking with Stephanie Klimaszewski.

As s lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores. Undoubtedly, many who bought digital groceries in the past increased the frequency and sizes of their orders.

In this unprecedented era of the pandemic, customers have new needs. How consumers go about their daily lives has changed. And it’s looking like some of these changes will be here to stay.

Critics have ridiculed the plethora of emails stressing corporate values. But consumers may have viewed them more favorably than we thought. A staggering 80% of consumers recall seeing an ad with COVID-19 messaging.

A comparison chart of 23 companies providing digital solutions that help consumer goods manufacturers and retailers connect with consumers in shopping mode, both in-store and online.

Brands need a bit of a wake-up call. Now is the time for marketers to open their eyes and open their minds — and, for the brands who can, open up their budgets, too. This terrible pandemic is a chance for brands to rethink strategies, get on a good path, and set themselves up for long-term success. Here’s some advice for marketers during this unprecedented time.

The divide between ATL and BTL tactics is doing a tremendous disservice to many of today’s leading brands, both in terms of forging deeper relationships with consumers and driving bottom-line impact. It’s time to stop talking ATL and BTL and turn our attention to more useful acronyms.

As we’re all aware by now, these are unprecedented times—for people, for businesses, for brands. Best practices as we once knew them are being rewritten on the fly, and the amount of collective learning and knowledge sharing happening in the marketing world is staggering, even for an industry that already prided itself on such things.

When health and safety are top of mind, brands must consider consumer needs beyond the typical framework of a product offering.

Check out this comparison chart of 15 leading companies providing solutions for the collection, analysis and distribution of critical data related to effective shopper engagement.

Aki Technologies’ Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards.

A consumer’s mental state is 39% more important than their physical surroundings in influencing engagement with a mobile ad, per a survey by mobile ad platform Aki Technologies.

Mobile advertising is anticipated to account for 30.5% of global advertising expenditure and total $187 billion in 2020, according to Zenith. That’s more than twice the desktop advertising spend.

Aki Technologies’ report finds consumers’ mental state is 39% more important than their environment and 55% more important than the app context; paid apps and free apps offer similar value for advertisers.

Consumers are now spending more of their day on digital viewing, mostly on smartphones. Much mobile device time occurs on apps these days.

People don’t always pay attention to the ads they see or even which ads they notice most, especially on mobile devices. Ads that appeal to a person’s interests have a much better chance of standing out.

Right now it’s really tempting to focus on how AI will transform marketing into something we’ve yet to imagine, but the most immediate way for marketers to extract value is to put it to work for the usual objectives, like impact and efficiency.

Right now it’s really tempting to focus on how AI will transform marketing into something we’ve yet to imagine, but the most immediate way for marketers to extract value is to put it to work for the usual objectives, like impact and efficiency.

Right now it’s really tempting to focus on how AI will transform marketing into something we’ve yet to imagine, but the most immediate way for marketers to extract value is to put it to work for the usual objectives, like impact and efficiency.

Right now it’s really tempting to focus on how AI will transform marketing into something we’ve yet to imagine, but the most immediate way for marketers to extract value is to put it to work for the usual objectives, like impact and efficiency.

Ads in free mobile games often offer some type of in-game reward, says Scott Swanson. That reward is an appealing part of mobile gaming apps. “What we’re seeing is that, similar to TV, people are accepting the value exchange of getting something for free for watching a video ad.”

“Darling, I think it’s time we started seeing other TV shows.” Chris Taylor makes the argument that we should all be allowed the freedom to second-screen, citing research from Aki.

Robin Kurzer examines why you should care that research shows Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies.

Marketers’ best response to the various levels of receptivity is tailoring messages appropriately, not attempting to force feed something that users can’t absorb.

Consumers remain continually online no matter where they are, but how open to advertising they are can vary depending on what they’re doing at the time. Chuck Martin looks into what the latest research shows.

The growing clutter of advertising messages bombarding consumers means that brands must be more selective about reaching audiences when they’re most receptive to marketing messages. Aki’s survey helps to identify key moments for ads.

Mobile isn’t a passing trend, it’s a way of life. Sublime’s Andrew Buckman argues that in order get the best return on their mobile advertising spend, brands and agencies need to rethink their creative strategies.

Second-screening — watching TV while also looking at your phone, tablet or laptop — is probably the most widely adopted destructive behavior of the decade. We keep hearing that it’s bad for us; we keep doing it regardless. It’s the smoking of the 2010s.

Business texting firm Zipwhip partnered with audience engagement platform Tagboard to let broadcasters engage with viewers by showing their text messages and photos on-air. The partnership combines Zipwhip’s dynamic texting for business with Tagboard’s platform to connect media properties with real-time social content.

Mark Zuckerberg used 3,000 words this week to outline his new strategy for Facebook ’s privacy plan. Surprisingly, very few of them were about advertising. In fact, he mentioned the advertising word only twice in his lengthy blog post, despite the fact that ads represented the bulk of Facebook’s $56 billion in revenue last year.

I recently drove by a billboard addressed to a “Guy-Stuck-n-Traffic,” which stayed with me for all the wrong reasons. The message aimed to build a deeper connection with passersby, but it missed its mark — I wasn’t stuck in traffic at all.

Why are moments so essential to marketing success today? Orr Orenstein answers this and more burning questions in this MarTech Series interview.
Read more in MarTech Series.

To connect with mobile consumers, marketers need to push past assumptions toward a data-driven understanding of behavior. This MediaPost piece explores Aki insights on QSR breakfast consumers.

Aki’s Scott Swanson weighs in on location, ad receptivity, machine learning and how to address the challenges of marketing in this every-changing digital world. Plus, there’s zombies.

eMarketer takes a look at the future of programmatic ad spend; Aki’s Scott Swanson is among a select group of executives that participated in this study.

eMarketer provides a visual overview of trends that affected display, video and mobile prices in Q4 2017, with insight from Aki’s Scott Swanson.

How do you start on the path to data science success? Aki’s Jason Shu weighs in this piece from MarTech Series.

Aki’s Scott Swanson joins tech leaders in paying tribute to the great Stephen Hawking’s life and pursuit of knowledge.

At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We’re focused on optimizing the delivery of marketing to mobile users and innovating new methods for reporting on how…

Mobile data for targeting in the programmatic ecosystem is everywhere. But high-quality mobile data that’s what it purports to be? Not so much. “The problem is knowing what we’ve bought,” said Sarah Melrose, programmatic director at Sydney-based WPP media agency Ikon Communications. Read more in AdExchanger >

You can’t expect Super Bowl-level receptivity to advertising all year long, but there are ways to boost receptivity throughout the year. Read how in this Adweek piece by Aki CEO Scott Swanson.