San Francisco, CA (Jan 3, 2018)
Aki Technologies, the moment marketing science platform, today named Matt Knust Regional VP of Sales. In this role, Knust will lead the Midwest sales team and bring the moment marketing science platform’s state-of-the-art consumer insights and moment targeting to a wide array of advertisers, including retail, CPG and automotive brands. Knust will be based in Chicago.
“Brands increasingly understand that mobile success demands meaningful insight into the context of the consumer’s experience—not just the standard factors like time of day and location, but also the consumer’s frame of mind during a given moment,” said Scott Swanson, Aki CEO and co-founder. “Matt, with deep experience in mobile and shopper marketing, brings a unique perspective to the team and will be instrumental to the growth of our Midwest region. He’s an ideal addition to our stellar sales crew.”
Knust has led sales teams for industry-leading martech firms, having previously served as the VP of sales at Conversant where he led CPG and shopper marketing sales. In his time at Conversant, he led a team that managed $19 million in sales. Before that, he was VP of Shopper Marketing Sales at MaxPoint, overseeing 25 sellers nationally. Prior to MaxPoint, Matt was a Group Sales Manager for News America Marketing, a division of News Corp where he grew the Midwest region to $37 million in sales.
“Reaching the customer when they are receptive is the key to influencing purchasing behavior. Aki Technologies’ moment marketing science offers an innovative and exceptionally precise way to identify mobile consumers when they’re in the right frame of mind for a brand message,” said Knust. “I’m excited to bring Aki’s awesome innovations to more agencies and advertisers.”