San Francisco, CA (May 2, 2017)
Aki Technologies, the first ad platform built for mobile moments, today announced it has created a Strategic Accounts division, appointing Polly Lieberman SVP of Strategic Accounts and Cristi Basch as VP of Strategic Accounts. This new division will be dedicated to serving the growing number of brands and agencies that are making moments a key pillar in their marketing strategies.
“With more brands and agencies viewing marketing through the lens of moments, there is a growing need for guidance in developing moment targeting strategies that not only deliver exceptional campaign performance, but also support core brand objectives,” said Scott Swanson, Aki CEO and co-founder. “Polly and Cristi each have incredible track records when it comes to providing strategic mobile advertising support to the world’s biggest brands. We’re thrilled to have them on board.”
Lieberman has served on the executive team of multiple organizations in digital advertising with a special expertise in mobile. Most recently, she was VP of platform sales for Flashtalking. Prior to Flashtalking, she served as a VP at Drawbridge, where she established the NYC office, increased year-over-year revenue by 433 percent, and oversaw platform and data licensing to holding companies, trading desks, agencies and brands. Before that she was VP of Agency Sales North America at Celtra, where she was instrumental in establishing Celtra as a leader in rich media mobile ad serving, built the agency sales team, and oversaw quadruple-digit growth in three years.
“There’s been a ton of innovation in mobile advertising technology over the years, but Aki Technologies’ moment platform stands out for its unique and consumer-centric approach to targeting, data and insights,” said Lieberman. “Aki is perfectly positioned to support the growing number of brands and agencies that are embracing moment advertising. I couldn’t be more excited to be a part of the team.”
Basch is a media sales veteran specializing in digital and mobile media sales. Most recently she held the position of RVP of West Coast Mobile Sales at AOL. Before that, she was RVP of Sales at Millennial Media, where she was hired as the first salesperson in the Pacific Northwest and later managed the Los Angeles region for the company. Cristi built the Pacific Northwest business from scratch into one of the top performing territories in the company. She will be based in Seattle, a hotspot for tech and retail clients.