San Francisco, CA (Aug 9, 2018)
Aki Technologies, the moment marketing science company that predicts when and how a mobile consumer is most likely to respond to a marketing message, today announced its continued momentum with the hiring of a key sales personnel. Cassandra Farris-Murray is now Sales Director based in Bentonville, Arkansas; Steve Kelly is Sales Director in the new Boston office; and William Mulligan will serve as Senior Director of Data Strategy, a newly created role, working from the Chicago office.
The newest members of the team bring notable expertise to Aki. Bill was previously director of Data Strategy at Verve, where he connected consumer behavior with point of sale conversions. Before Verve, he specialized in digital targeting at Acxiom. Steve was director of sales for Gamut, smart media from Cox, where he helped agencies and publishers with programmatic and direct sales; Cassie previously specialized in shopper marketing for Unilever.
Delivering outstanding insights about consumer receptivity has always been the mission of Aki Technologies. The company continues to refine its AI-powered moment marketing science methodology to help brands deliver more precise and personalized messaging, and has bolstered other teams, including its data science unit, to help brands craft more effective, data-driven mobile strategies.
These hires follow a period of continued growth for the company. Since its inception in 2015, the company has grown organically. After raising an initial seed round of $3.75 million, Aki has been self-sustaining. Earlier this year, Aki revealed that it had tripled revenue from 2016 to 2017. The company, which now counts 83 employees, expects to double revenue from 2017 to 2018.