Looking for a way to deliver personalization at scale, PepsiCo recently tapped Aki Technologies to execute a pilot program for Off the Eaten Path, a better-for-you snack brand out of the Frito-Lay division.
A smaller but growing brand, Off the Eaten Path needed an innovative marketing strategy to reach its core customer base and establish itself in a competitive category. Analyzing the behaviors and preferences of the brand’s three target segments (see sidebar at right), Aki helped identify the most opportunistic moments in the day for delivering an advertising message and rapidly executed a personalized mobile ad campaign at scale.