Inmar Intelligence has made a big move to help brands, retailers and agencies scale personalization efforts.

The company has formed a new media division and has named it Aki Technologies, following Inmar’s 2021 acquisition of the digital marketing company. The move formalizes the companies’ joint value proposition for advertisers and retailers, as well as capitalizes on Aki’s “established brand equity and momentum” with marketers and agencies, according to a media release.

The division will integrate all of Inmar and Aki’s media offerings in one organization, led by Aaron Kechley, who formerly served as interim president of Inmar’s martech division.

Marketers and retailers looking to target the right advertisements in the right moment will now have an easier time reaching the most receptive consumers at scale and across all screens, powered by verified retail transaction data.

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