Consumers want brands to customize their advertising experiences. In fact, they’ve come to expect it. A recent report by McKinsey found that 71% of consumers expect customization, and 76% get frustrated when they don’t receive a humanized interaction with a brand. At the same time, consumers also increasingly expect — and deserve — respect for their data privacy.

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect.

Read more in CGT – Consumer Goods Technology >