The current global supply chain is complicated and only getting messier as the holidays approach. This year, retailers are being forced to adapt their supply chain for ecommerce and consumers are buying from different brands than usual. Given this climate, private labels that are in stock have a unique chance this holiday season to convert new consumers and seize market share. There are ways that smart marketers, regardless of their brands’ current product availability situation, can navigate the choppy supply chain waters.

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