Whether you call it a cookout or a barbeque — or even a picnic — last summer’s semi-return to social normalcy held great promise for condiment companies. With vaccinations rolling out across the United States and consumers eager to reconnect with family and friends, the summer grilling season was looking … well, hot.
As Primal Kitchen set out to drive in-store and online sales of its summer grilling products and condiment staples at key retailers, it knew it required a more efficient and impactful solution with a lower funnel or conversion media program. Primal Kitchen chose to partner with Aki, leveraging our personalization technology to drive considerable sales results, including 116,000 add-to-carts — totaling more than $2.5 million worth of products.