Dollar Tree’s Family Dollar has zeroed in on personalized video ads as a solution to consumers declining interest in print circulars following a successful test campaign last year.

“Just as newspaper readership has dropped, we’ve seen print declining,” Family Dollar Creative Director, Bridget Cusick told the Path to Purchase Institute. “And so, we really wanted to see if another method of delivery would help us improve performance.”

The retailer leveraged an existing partnership with Aki Technologies, which works with Dollar Tree’s third-party Chesapeake Media Group retail media network, to amplify the sales and Smart Coupon offers that were already scheduled to run within its traditional weekly circular with a programmatic campaign tapping into Aki’s AI technology to tailor video ads to individual customers at precise moments.

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