Mark Zuckerberg used 3,000 words this week to outline his new strategy for Facebook ’s privacy plan. Surprisingly, very few of them were about advertising. In fact, he mentioned the advertising word only twice in his lengthy blog post, despite the fact that ads represented the bulk of Facebook’s $56 billion in revenue last year.

The word choice left some wondering if Facebook had a real plan to monetize its shifting focus toward private communications.

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