eMarketer’s annual look at pricing trends includes insights on video, ?mobile and CTV. Plus, Aki CEO Scott Swanson weighs in. Check out some highlights.

Over the past couple of years, interest—and investment—in connected TV advertising has been growing. Advertisers, eager to combine the benefits of digital media buying and measurement with the appeal of sound and motion on the biggest living room screen, are paying top dollar to do so—$20 CPMs or more, according to our research.

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