Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this holiday season?

Aki Technologies, the media division of Inmar Intelligence, released data in its seasonal shopping trends report surveying about 1,000 consumers on how and when they plan to make shopping decisions this holiday season.

Consumers will spend about $1.3 trillion this holiday season — up 9.5% since 2021, according to the National Retail Federation.

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