If mobile devices have more computing power than NASA needed to land a spacecraft on the moon, why is it so tough to land a high-impact mobile ad impression? We wondered that, too, which is why we set out to find an approach that changes the way people feel about mobile ads. Our solution isn’t rocket science, but it’s close. We named it moment marketing science.
Everyone knows people aren’t always open to mobile ads, and yet most campaigns don’t factor ad receptivity into strategy. We eliminate this ROI-crushing blindspot by predicting when a person will be receptive and then targeting ads to those moments. In this era of noisy, desperate ads, yours will stand out as polite. (Mom will be proud!)
Think of moment marketing science as an ultra-smart, incredibly hardworking and super-considerate spreadsheet that you never, ever have to open.
We love our technology (we really do love it, is that weird?) but there’s more than tech driving our benchmark-breaking campaigns. Moment marketing science works, not because it wows investors with buzzwords and complexity, but because it makes people like mobile advertising better. And when people like mobile advertising better, everyone is #winning.