Moment Marketing Science

A Smarter Way to Use Mobile Data

Don’t Just Target Data, Interpret It

Aki looks at every available data point —from device to demo, to location, context, to third-party and CRM data—and applies artificial intelligence to identify patterns in behavior and ad receptivity.

Reach Humans, Not Devices

With greater insight into the consumer experience, you can deliver campaigns that address consumers’ needs and wants—instead of their technical specs.

Target Effective Moments

Leverage 'Lean Back' Moments

Identify and target “lean back” moments—those moments when your audience is kicking back and most likely to engage with a mobile ad.

Zero in on the moments that are most relevant to your brand—i.e., the Sunny Day at the Beach Moments for sunscreen—to drive urgency, foot traffic and sales.

iPhone6 Friday Night Moment with Maker's ad.

A Stronger Framework for Optimization

Identify High-Value Segments

Audiences are evolving quickly; if you’re still optimizing based on simplified 20th century targeting criteria like demographics, then you’re not engaging 21st century consumers.

Drive Higher KPIs

Smarter targeting means better campaigns; Aki’s moment segments consistently outperform basic targeting segments like age, gender, income, and even location.