Moment Marketing Science

We all want more from mobile ads

If mobile devices have more computing power than NASA needed to land a spacecraft on the moon, why is it so tough to land a high-impact mobile ad impression? We wondered that, too, which is why we set out to find an approach that changes the way people feel about mobile ads. Our solution isn’t rocket science, but it’s close. We named it moment marketing science.

What moment marketing science does

Everyone knows people aren’t always open to mobile ads, and yet most campaigns don’t factor ad receptivity into strategy. We eliminate this ROI-crushing blindspot by predicting when a person will be receptive and then targeting ads to those moments. In this era of noisy, desperate ads, yours will stand out as polite. (Mom will be proud!)

iPhone6 Friday Night Moment with Maker's ad.

How moment marketing science works

[Buzzword Trigger Warning] Okay, this is how it works: we apply machine learning to huge volumes of first-party, third-party and proprietary data in order to gauge the degree of receptivity a consumer has in a given moment. Make sense so far?

We examine a ton of details to get the timing and message right: Is the consumer home, unwinding? Running errands? How much attention is available for marketing? And, finally, what creative will best capture that attention?

Think of moment marketing science as an ultra-smart, incredibly hardworking and super-considerate spreadsheet that you never, ever have to open.

It's people. Advertising is made out of people!

We love our technology (we really do love it, is that weird?) but there’s more than tech driving our benchmark-breaking campaigns. Moment marketing science works, not because it wows investors with buzzwords and complexity, but because it makes people like mobile advertising better. And when people like mobile advertising better, everyone is #winning.