Role

Full-time · Director

Location

Detroit, MI

Description:

Aki is looking for a knowledgeable, experienced, and well-connected Automotive Category Lead to act as an auto expert and a resource for Aki’s sales team. In this role, you will have extensive automotive contacts (nationwide) and possess deep knowledge of the digital advertising landscape.

What You’ll Do:

• Lead engagement with teams including R&D, Sales, Marketing, and Product to design vertical go-to-market positioning, including sales materials, account-based marketing campaigns, industry content & POVs, press, and events.
• Be the vertical expert and own end-to-end insights for strategic client and brand engagement.
• Build a differentiated narrative and agenda to engage senior marketers in the auto industry.
• Identify go-to-market and thought leadership that drives conversation with advertisers through big idea thinking.
• Represent Aki at key vertical-specific/trade events and develop rapport and relationships to serve as a category expert.

Requirements:

• 7+ years of relevant experience as a marketer/seller in the auto industry, with expertise in ad tech and media.
• Strong relationships at both brands and agencies representing auto advertisers.
• A rich understanding of the digital advertising landscape and challenges automotive marketers are confronting.
• Track record of measuring ROI and impact of marketing programs.
• Collaborative nature & track record of being an invaluable resource to sales teams.
• “No job is too big or too small” mentality.
• College degree or equivalent.