Business texting firm Zipwhip partnered with audience engagement platform Tagboard to let broadcasters engage with viewers by showing their text messages and photos on-air. The partnership combines Zipwhip’s dynamic texting for business with Tagboard’s platform to connect media properties with real-time social content, per an announcement shared with Mobile Marketer.

Seattle’s KING 5, an NBC affiliate, debuted viewer texting on its millennial-focused talk show “Take 5” and then added the feature to all news programs, per the announcement. KING 5 viewers posted 1,300 texts during a recent snowstorm in Seattle.
Professional sports franchises, internal communications teams and retail stores are using Zipwhip and Tagboard, the companies said.

Read more in Mobile Marketer >