Aki is partnering with ReserveBar to help brands deliver dynamically personalized digital advertisements to targeted spirits buyers. This collaboration is focused solely on premium spirits which helps expand our retail solutions. ReserveBar’s unique first-party analytics inform each advertisement’s personalized elements, including on-site data, transaction data and shopper preferences. The promotions are designed to run in moments when the brand message will be most relevant to the shopper’s current mindset and need, such as when holiday shopping for a premium gift.

Read more in Path to Purchase IQ >