The introduction of ChatGPT has already prompted a round of soul-searching among advertising execs. ChatGPT, the AI chatbot from OpenAI, has been embraced by real estate agents, who use it to generate responses and user prompts., according to CNN Business.
Ad execs have also toyed with using ChatGPT to create ads. This new capability has opened up a round of new concerns for advertisers.
MediaPost talked with Stephanie Bunnell, Senior Vice President of Marketing at Aki Technologies, about the future of such experimentation.
Questions that were asked include “How does leveraging ChatGPT to create advertisements impact creativity?” and “What does the future hold for such experimentation?”