Consumer perspective on pandemic-themed ads, quarantine and more
At Aki, we regularly connect our brand advertising partners with fresh consumer insights. Recently, marketing leaders from CPG, Retail, Finance and Healthcare shared their top questions with us. We aggregated these questions into a study, surveying 1,000 US-census balanced adults.
The study explored the following topics:
Recent shifts in shopping behavior
Sentiment toward pandemic-themed advertising messages
The “silver linings” of quarantine
Here are the results: