Home | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away
Defining the Mobile Moment
Competition is stiff when it comes to influencing the health-conscious consumer. Moments make it possible to reach them during the moments that matter most. Target people at or who just left gyms, yoga studios, hiking trails, tracks, athletic fields, long runs, etc.
The Mobile Moment in Action
Protein bars, mystery shakes, energy drinks, milk, soy vegan chia cookies… With so many post-workout nourishment options, how does a brand stand out? That’s what one major CPG brand wanted to know and luckily Aki had the moments to help guide the way.
To meet the needs of this brand, Aki created a custom Workout Refuel Moment to target consumers while they are putting the work in to better themselves. Aki targeted moments at the gym—yes, including that guy that taps on his phone while hogging the bench press station—as well as yoga/bar/spin studios, athletic fields, hiking trails, community pools and just about anywhere people go to stay active and get their exercise on.
To extend the reach of the campaign, Aki tapped into the insight gained through its mobile moments platform to reach consumers as they were leaving their workout moments, too. As a result, the brand was able to deliver audio ads during the post-workout commute and display ads while the health-conscious audience stopped at the grocery store on the way home.
And, as anticipated, the Workout Refuel Moment delivered! By targeting consumers during and after their workouts, Aki was able to not only generate awareness for this brand’s new post-workout product, engagement rates were 4.5x higher than performance from the brand’s standard mobile targeting. Now, if only hitting the gym once a month could generate the same results!
Did you know?
55.5% of Americans exercise regularly or for at least 30 minutes, three days a week. That’s at minimum over a half billion exercise-related moments a week—find out which will deliver the best performance for your campaigns.
Explore more Moments
The Morning Commute Moment
Commuting is part of everyone’s experience; now you can turn that key moment into a high-value engagement opportunity.
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The Campaign Trail Moment
Target political events including speeches, rallies, town hall talks, polling centers and benefit concerts.
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Ready to own your mobile moments? Contact us.