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Defining the Mobile Moment
Reach Pokémon Go enthusiasts with game-related messaging while they’re at or en route to PokeStops.
The Mobile Moment in Action
Have you heard about the new augmented reality craze—just kidding. Of course you’ve heard of Pokémon Go by now. In fact, based on the growth of the game, it’s very likely that you’ve already caught a few yourself and had a conversation (or three) about what marketers can do to take advantage of the game’s explosive popularity. We have, too, and that’s why Aki created The Pokémon Go Moment for advertisers like Stonyfield (as covered in Adweek).
There are a few steps to identifying the Pokémon Go Moment. First, Aki identifies mobile users who have installed the Pokémon Go app. Aki then combines that with other moment insight data—including but not limited to demographics, location, time of day, context, and triggers like weather and pollen count—making it possible identify and target audience segments during the moments they are most receptive to a specific brand message.
Once the moment is identified, Aki recommends that brands develop creative that draws on the overall experience of the game and is customized to the player’s current location. For example, a beverage brand might recommend a hydrating drink—”Training is hard work!”—while an outdoor sports brand might recommend the best gear for a Pokémon Go hike. To support this level of granularity, Aki has indexed the various PokeStops in its mobile moment platform. Aki also has a creative team that can turn around mobile ads with PokeStop-specific messaging.
Aki’s Pokémon Go Moment gives advertisers the chance to build on the positive experience that is this new game. Best of all, there’s no waiting; the Pokémon Go Moment can be targeted now. Ready to catch all that engagement?
Did you know?
In just a few short weeks, Pokémon Go built up a user base that exceeds Twitter and generated longer sessions than Facebook. It’s not jetpacks, but it’s definitely a sign we’ve reached The Future.
Source: USA Today.
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Ready to own your mobile moments? Contact us.