HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | WorkBusiness and financial areas, where consumers will mostly be in a work mindset. | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away100+ miles away from home, where a consumer may be traveling for business or pleasure.
Defining the Mobile Moment
Engage consumers when they’re ready to make the leap to next-level technology.
The Mobile Moment in Action
Smartphones, tablets, televisions, gaming consoles, smart home devices, smart refrigerators, smart stove ranges, smart security systems, VR headsets… the list of tech goes on and on, which means that a given consumer could be ready to upgrade any number of devices at any given time. For brands, that means it’s critical to understand when the research, consideration and purchase decisions are underway. How is this done? Enter Aki’s Technology Upgrade Moments.
Aki’s Technology Upgrade Moments are designed to help advertisers align with their customers during critical moments in the purchase funnel, from early stage research and consideration to in-store or online purchase. Aki uses mobile signals to interpret a consumer’s stage, looking at data like the sites/apps the consumer is visiting and the stores they are visiting, and combining that with relevant demographic and CRM data to paint a clearer picture of the consumer’s stage.
Also important in this equation is the insight Aki offers into ad receptivity. Today, it’s not enough to know if a consumer is able to receive an ad—advertisers also need intelligence to determine if they are receptive to the message at a given moment. Aki’s moment technology helps identify the receptive moments and match the optimal ad experiences to the consumer’s level of receptivity.
The stakes here are particularly high for technology product advertisers. Brands need to deliver seamless, modern and welcome experiences to audiences to demonstrate a competitive advantage in tech. After all, if you can’t engage them effectively on that smartphone, how can you effectively sell them a new one?
Did you know?
The upgrade cycle for mobile phones is slowing down, reports The Wall Street Journal. This ups the ante for brands and makes it all the more important to know when consumers are entering switching season.
Source: The Wall Street Journal
Explore more Moments
Grocery Shopping Moment
Whether they’re pushing carts full of donuts and cookies or organic sunflower butter and flax meal, grocery shoppers have one thing in common: they’ve got their phones at the ready. And though it may seem easy as pie (or chia pudding) to engage consumers while they’re out and about, real success hinges on finding the most receptive moments. That’s where Aki’s Grocery Shopping Moments come in.
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Today, self-care comes in many shapes and sizes—for some, it might mean spa visits and vacation retreats, while others might rely on home-based activities like meditation or yoga. And, increasingly, consumers are integrating devices (like fitness trackers) into their self-care routines. For brands, this growing practice opens doors to some compelling engagement opportunities. But how do brands find the right self-care moments?
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Ready to own your mobile moments? Contact us.