Zone
HomeResidential areas where consumers are likely to be at home, in a more relaxed environment and receptive state of mind. | Work | OutLess than 100 miles away from home or work, where consumers may be running errands, shopping, having fun or commuting. | Away100+ miles away from home, where a consumer may be traveling for business or pleasure.
Defining the Mobile Moment
Connect with consumers that are making the most of the final days and nights of summer at beaches, hiking trails, amusement parks, summer concerts and even backyard barbecues.
The Mobile Moment in Action
Summer comes and goes so quickly, but it’s not over yet. The last hurrah, Labor Day, is right around the corner. For advertisers that want to reach consumers during the big and transitional weekend, Aki offers Summer Wind Down Moments.
Summer Wind Down Moments give advertisers the opportunity to connect with consumers during their end-of-summer experience. Target audiences while at various summer fun locations, including but not limited to beaches, hiking trails, amusement parks and concerts. And the seasonal moments aren’t only for those that are out and about—by looking at all of the available mobile data, Aki can also determine whether a consumer is at a local park, traveling far and wide, or relaxing at home. Combine these insights with demographic data, third-party data or brand CRM to zero in on a specific audience while they’re locking in their 2016 summer memories.
What brands can benefit from Aki’s Summer Wind Down Moments? Just to name a few, the moments appeal to summer-related products and services, back-to-school and even holiday and winter campaigns. Yes, that’s right: winter! So…um…is it too soon for a hot toddy?
Did you know?
TripAdvisor says this year’s travel will be up 10 percent from 2015’s Labor Day weekend. And, of course, they’ll have their smartphones and tablets handy. Will you be ready to engage?
Source: Tripadvisor
Explore more Moments
Date Night Moment
Date Night is a longstanding tradition for couples young and old. Only in more recent years have smartphones become integral to even the most romantic experiences, opening up an opportunity for brand engagement.
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Outdoor Adventurer Moment
There’s nothing like stepping out into nature to breathe the fresh air, hear the sound of twigs crackling under your hiking boots, admire the calls of birds and the endless night sky. Once upon a time, a trip like this would mean getting away from it all, but in today’s hyper-connected world, more nature-seekers are bringing their devices along for the fun.
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Learn More
Ready to own your mobile moments? Contact us.
