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Defining the Mobile Moment
When it rains it pours and when it snows we get snow days! Turn inclement weather into your competitive advantage by owning those stay-at-home moments and reach people when they are at home during heavy snowfall.
The Mobile Moment in Action
If you live in an area that experiences real winter climate (not you, LA), then you know there is no better day of the year than a snow day! Whether that means staying in bed all day, cozying up to the fireplace, or binging on Netflix, there are plenty of opportunities to reach our snowed-in brethren. And that is exactly why one TV network turned to Aki.
The client was eager to take advantage of inclement weather to support their series. More specifically, they wanted to drive homebound people to Netflix to catch up on past seasons ahead of the upcoming season premiere.
To achieve this, Aki utilized a built-in weather API to identify and target those who were snowed or rained in. Then, to broaden reach, the client also took advantage of Aki’s Mobile Moment Insights (specifically, session length and depth) to identify binge-friendly downtime moments.
By working with Aki to target the “Snowed-In Moment” and similar binge-friendly moments, the client drove over 41k intenders to the show page within the Netflix app. The Aki-powered campaign achieved the goal of generating serious interest in the show and expanding the fan base ahead of the season premiere.
Did you know?
Netflix subscribers are skipping 130 hours of commercials per year because they aren’t watching broadcast TV. And, those subscribers watch an average of 1.8 hours of Netflix per day. That’s a lot of time, and a valuable reason to influence during those binge-friendly moments.
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Ready to own your mobile moments? Contact us.